Sugabooo makes his London debut at The Jago on November 6th with his headline curated show Sugabooo & Friends. Emerging from Dublin’s underground, Sugabooo has seen a meteoric rise from going viral on WhatsApp to playing festival stages. Known for his razor-sharp wit and energetic flow, his 2025 debut album Kimmagination garnered support from the likes of Lewis Capaldi and Kneecap’s Moglai Bap. Alongside his solo success, Sugabooo’s collaboration with fellow Irish rapper Lil Skag saw the pair release their self-titled EP, SKAGABOO and sell out The Academy in Dublin. Now making his London debut in Dalston, Sugabooo brings his raw, unfiltered lyricism to The Jago with some very special guests. Undoubtedly one to watch in Ireland’s thriving rap scene, this isn’t one to miss. Pre-sale October 9th at 11am, exclusively for those who sign up.

The crowd spans 20 to 45 years old, heavily leaning into electronic music aficionados. The nationality mix features a very strong local London draw, bolstered by a significant international 'fly-in' contingent who travel specifically for the exclusive marquee bookings.